AgileSense has one of the most forward-looking products we’ve had the opportunity to work with.  They are approaching Business Intelligence & Analytics in a truly revolutionary way.

AgileSense was founded with a mission to build competitive advantage for their customers through the knowledge and insight that can only come from the thorough analysis of data. They are passionate about helping their clients better predict what is ahead not just account for what happened in the past.  When designing AgileSense they did not settle for the prevailing Business Intelligence technologies, but rather sought out and deployed the best of leading-edge technologies, and from that base created a proprietary solutions framework which can out-perform the current crop of BI systems in the marketplace.

AgileSense can be deployed in the cloud or on a customer’s premise.  The Product was purpose-built to enable companies to extend analytics to their customers, a strong security infrastructure is a core component of AgileSense.  Its technical architecture makes the process of data gathering very cost-effective.  AgileSense’s clients enjoy sharply decreased support costs, because the robust visualization and dashboard tools make it easy for their client’s customers to do for themselves.


The NeonArmadillo – AgileSense partnership

NeonArmadillo helped AgileSense strategically position the Company vis-à-vis their competitors and create a strong marketing message that clearly conveyed their benefits and strengths to prospective customers. 

In order to help AgileSense articulate their unique value proposition we evaluated the Company’s primary competitors to determine the relative strengths and weaknesses and identify the critical points of differentiation.  We then helped execute the new messaging on the AgileSense website by providing structure, layout and copy.

The NeonArmadillo team was extremely helpful in identifying our competitive differentiation and market positioning. We view them as our go to marketing experts.
— Rafi Dudekula, Founder / CEO of AgileSense

An accomplished software architect and strategic thinker, Rafi excels at surfacing actionable insights from data. At AgileSense, his third startup venture, he has reframed a sense of purpose and created a culture of accountability and collaborative sharing methodologies, which has resulted in both cost and time savings for organizations.

After graduating from the prestigious Indian Institute of Technology, Rafi took a job as a rocket scientist, but soon found that his strength was in writing code. While at Microsoft, he discovered that he had a knack for making software user-friendly, honed his cloud computing skills, and began working around the constraints of the data technologies available at the time. Drawing inspiration from what he saw as a pressing need in the marketplace, Rafi innovated around the complexities of the existing database applications and built flexible, easy-to-use solutions that produced extraordinary results.

Rafi earned his MBA from Southern Methodist University - Cox School of Business and his Aerospace Engineering degree from the Indian Institute of Technology, Kharagpur. He is also a proponent of passage meditation and subscribes to the belief that “It is in giving that we receive.