The Texas Music Project (TMP) is a 501(c)(3) organization whose primary mission is to promote the benefits of music education to students, schools and communities.  The Organization provides opportunities for students to learn from music industry professionals through seminars, events, and online resources. 

TMP was created to help address the lack of funding for the arts in general and specifically music education in schools and communities.  TMP believes music has the transformative power to connect, inspire and heal.  For this reason they create educational, instructional, and informational programs which target underprivileged and disadvantaged children, and military families of fallen soldiers. 

For the past 10 years TMP has brought educational programs and performance opportunities to those who would not otherwise have access to these experiences.  Since its inception TMP has contributed over $500,000 to Texas schools music programs reaching over 750,000 students, and created over $2M (comparable value) of music education awareness campaigns.


The NeonArmadillo – Texas Music Project partnership

NeonArmadillo handles all marketing functions for TMP.  We manage their website, social media presence, and promotional activities.  We create awareness campaigns in support TMP events and participate in TMP’s fundraising efforts by drafting presentations and grant proposals.

As a non-profit, we need to run on a tight budget. NeonArmadillo has been instrumental in helping TMP increase awareness while reducing our marketing expense. They care about what we do and that shows through in their commitment and deliverables.
— Michael Clay, Executive Director of the Texas Music Project

Michael has been tireless in his support of music education since he co-founded TMP 11 years ago.  At times single-handedly keeping the organization moving forward in support of disadvantaged kids.  He received the Trailblazer Award from the Texas Commission on the Arts, which is given to the most innovative arts program each year.

Michael is also an executive producer/director in the music and hospitality industries with a successful 20-year career producing national trade shows, corporate conventions, special events, private and public concerts, and custom music for movies and TV commercials through his Grapevine Texas based company, Michael Clay Productions (MCP).  He was contracted as the Director of Entertainment for the Gaylord Texas Hotel, the largest hotel in the Southwest, where he helped oversee the building and programming of the $16M Glass Cactus nightclub and was responsible for all special events.  Michael was previously Executive Producer for Staging Solutions, Inc. and the National Exhibit Sales Director at the Freeman Companies.

As if those activities didn’t keep him busy enough, Michael is a professional musician, a published songwriter, and producer.  He currently performs as lead guitarist for the Lone Star Attitude band.  LSA is the 2011 official band of Texas Tourism.