Distribution/ Sales Channel Optimization

 

It's fairly easy to change your pricing, advertising, and website.  However, once you have established your distribution network, it becomes much more difficult to change.

NeonArmadillo can help you make the right choice, one that assures customer satisfaction and meets your profit margin goals.

We can help you select the optimum distribution channel by:

  • Identifying how your competitors' products are sold
  • Evaluating the costs of your channel and sales force options
  • Determining which distribution option is the best fit for your marketing strategy

Online Advertising

 

Advertising online gives you the power to precisely target who receives your message.  After you search for a product online, do you recall the many subsequent ads you saw for that type of product?  That’s the power of online advertising.  NeonArmadillo can help you accurately target your ads to your audience which will increase your sales, while improving your profitability.

 We can find your audience using demographics, user intent, and user interest and relationships.  Equally important, we can:

  • Design ads that speak precisely to your target customers.
  • Create display, search, and social ads, as well as landing pages.
  • Continually optimize your campaign’s performance to drive more conversions and sales.

Website Design & Development

 

We’ve worked on websites that are visited by millions of people each month, and websites with a few hundred visitors every year.  We understand the difference.  That’s why we don’t pre-suppose what your business needs.  Instead we work with you to understand your goals, your customers’ needs, and your marketing strategy.  Then we apply the correct technology, design and copywriting. 

NeonArmadillo will create a website that is not more, or less, but just what you need to proudly present your Company to your stakeholders.


Logo & Graphic Design

 

Design isn't about making your website and brochures “pretty.” It's about creating non-verbal support for your marketing message. Your website design is the first point of credibility a prospective customer will see, even before they read reviews or testimonials.  A great logo and design will reflect your company's values or culture. 

NeonArmadillo will design the graphic elements that help your brand story resonate!


Competitive Analysis

 

No marketing plan is complete without a good understanding of what your competitors and doing and saying.  We can evaluate your competitions’ products, prices, websites, social graph, and customer satisfaction.  More importantly, we can help you determine how to differentiate your brand and stand out from the crowd. 

NeonArmadillo provides the analysis to identify the strategy and performance of your competition and the insight that will allow you to take action and win.  


Reputation Management

 

What is the first thing customers see when they Google your business? Nine times out of ten, it is your online reviews. For better or worse, online reviews have become the official word-of-mouth marketing of the Internet age.  Online reviews are extremely important, not only to your potential customers, but also to Google in determining the SEO value and ranking of your business listing.

 Getting your customers to write reviews can be a pain.  NeonArmadillo can facilitate the process, using automation to make it easier for your customers and introducing incentives to raise their interest.

 

Copywriting & Content Marketing

 

Quality copywriting is the forgotten art form in marketing communications.  In a 140 character world, you need to choose your words even more carefully.  The difference between good copy and bad copy is an increase in profitability, because your words will either call people to action or they won’t!

NeonArmadillo can help you establish the VOICE of your brand… whether your objective is to position yourself as an industry expert, establish credibility, keep your current customers engaged, or get noticed by new leads. 

Our copywriting team can convey your marketing message in websites, advertising, brochures, blogs, newsletters, press releases, media kits, white papers, and SEO. And, to reach an even larger audience – we can deliver your message in English or Spanish.


Sales Collateral & Marketing Materials

 

We can create brochures and displays that clearly convey your Company’s messaging, while building your brand and generating leads and sales.

 NeonArmadillo can develop sales support materials that seamlessly integrate into your marketing campaigns, including:

  • Product Brochures and White Papers
  • Sales Collateral and Sales Presentations
  • Trade Show Booth Displays
  • Point-of-Sale Displays
  • Product Packaging 

Social Media Marketing

 

There is a natural progression in the way all of us look for solutions to our needs or wants online. It begins with awareness, continues through evaluation and ends with purchase/conversion.  Social media stimulates this progression by offering opportunities to engage with people in a more meaningful way.

Effective social media marketing is more than likes and followers.  It’s about your Company providing something of (financial, entertainment, educational) value to your audience, which engages them to respond and share, so that they become a community.

NeonArmadillo’s social media marketing process ensures that your social campaign is perfectly aligned with the goals of your Business.  We will:

  • Develop a comprehensive plan that clearly outlines deliverables and measurements of performance.
  • Monitor what the community is saying and engage with them when appropriate.
  • Publish communications that amplify your voice and convey your message.

Promotional Marketing Services

 

Promotional services engage consumers and pull people in, in contrast to conventional advertising that pushes a message onto an audience.  NeonArmadillo’s experiential and guerrilla marketing services reach consumers outside of traditional channels, including sponsored events, product placement in lifestyle establishments, in-store promotions, use of personalities as marketing influencers, and deployment of street teams.


Market Research

NeonArmadillo will work with you to understand your research objectives and budget. 

Then we'll design the appropriate research instrument, develop the right sample, conduct customized surveys, focus groups or other research, analyze the results and present the findings to you, along with clear, actionable recommendations for how to implement the findings to improve your business. 


Pricing Strategy

 

NeonArmadillo can help you set the ideal price that allows you to capture the most market share, while maximizing your profitability.  We can factor competitive, cost, and customer expectations data.  We will evaluate pricing methods, such as one-time monthly billing, and per-use.  We can test price points, discounts and coupons to find the ideal mix to maximize your sales.