New Market Entry

You are looking to expand geographically, to a new city or a new continent.  NeonArmadillo can help you develop and execute the right strategy to win in this new environment.  Even when your product remains the same, your critical success factors may not. 

• We can conduct the research that will produce a tailored marketing message, responsive to: new customer expectations, competitive dynamics and regulatory hurdles you will face in this new geography. 
• We can assist you through the reevaluation of your distribution, support and other operational strategies. 
• We can create the advertising, promotions, and social media campaigns that will get your brand recognized and respected in the new market.

The most important question your company must answer is: Do I go it alone or work with a partner? 

Either way, we can be at your side through every step of your implementation.  We can help identify and negotiate strategic alliances, or we can facilitate the build-out of your new sales & support infrastructure. 

If your current situation has you considering market expansion, either due to the success you enjoy in your current markets or because the current environment is constraining your profits, NeonArmadillo can help you identify the right market to target.  Whether you are looking to grow geographically or take your product into a new industry vertical we can provide the strategic and market research support that guides you to the right decision.

Product Launch

You’ve come up with a unique new product concept.  NeonArmadillo can research the competitive landscape and current customer behavior to determine how best to differentiate your new product, so it has the best opportunity to succeed in the marketplace. 

We can work with you to develop a marketing plan that cohesively integrates your sales approach and communications strategy so that they play up your company’s strengths and your new product’s differentiation.

A successful product launch requires more than a well-planned marketing strategy.  Success or failure often hinges on rapid deployment and judicious use of scarce resources.  This is why marketing functions must be carefully integrated with product development, customer support, and operations to ensure a truly seamless launch.  A customer’s first impression of a product is, almost always, quite difficult to change.  We can help you plan and execute the cross-functional implementation, so that all elements of the product- its quality, delivery, training, installation and support- are ready for the customer when your marketing and sales activities deliver them to you.

Sales success does not always translate into profitability. We can work with you to create a detailed project budget and help you track your financial performance along every step in your implementation path to ensure your victory in the market equals a financial success as well.

Startup Marketing

We’ve all heard that most start-ups fail.  Avoiding this fate begins with a well thought out business plan.  We will assist you in creating a plan that aligns your product with potential customers and marketplace factors so that, together, we can plot the quickest path to profitability.  We can help bring the pieces together with an objective eye, without losing sight of the opportunity. 

NeonArmadillo will help you determine your company’s strength and weaknesses, customer needs, and competitive environment. We’ll help you select the best distribution, pricing, and promotion methodologies for your unique business. 

Is your marketing spend appropriate for your goals?  Are you spending your budget in the right places?  In “startup mode” you don’t have the resources or time to waste.  We can ensure your budget dollars are used most efficiently and drive the most sales.  

Mobile Targeting

Do you need a dedicated mobile marketing strategy?  With every day that passes, the answer becomes a more resounding YES!

A “mobile responsive website” is just not enough.  It’s not about a smaller screen, mobile users are looking for different information, and they’re search experience to be simple and fast.  If they don’t get that from you, they will just move on to your competitor.

Your advertising strategy also needs to be refined for mobile.  Unlike with online advertising it’s not just about WHEN, as in when the consumer is looking for information, but also WHERE.  Geo-targeting consumers based on their location is essential to for cost-effective results.

Mobile traffic is exploding.  But don’t take our word for it, hear what the experts to say.

• 34% of mobile phone owners say they mostly access the web from their phones. (Pew Research)
• Worldwide PC shipments dropped 11% this year over last. (Gartner)